Project Vision
Empower Christ City Church to focus and strengthen themselves for the next 10+ years of ministry and life together in East Dallas.
Objectives
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🎯 Uncover, clarify, and assist reauthoring of Christ City operative congregational narrative.
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🎯 Strengthen interpersonal and collective attachment.
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🎯 Develop a clear brand strategy, including a core positioning statement and key messages to better engage those who are not yet part of the Christ City family.
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Questions
- How do we assess how well we are aligned with what we say about ourselves (values and beliefs) and— if not—what needs to be done differently?
- How do we more clearly communicate who we are to those who are not yet part of the church?
- How do we do this work in a way that builds up the body?
Strategies
- Leadership Discovery Sessions: Timeline & Defining Rituals
- Focus Groups: Oral Life Histories
- Story Perception Study
- Brand Strategy Development
Project Timeline
Project Timeline
Project Documentation
Project Notes
Untitled
ccc-discovery-conversations